The Policaro Automotive Family to bring Harley-Davidson® to the GTA with two new dealerships in Oakville and Brampton

One of Southern Ontario’s most prominent automotive retail groups just got a little bit edgier.


OAKVILLE, ON, April 27, 2017 – The Policaro Automotive Family is adding the Harley-Davidson® brand and two world-class dealerships to their dealer group: Policaro Harley-Davidson Oakville and Policaro Harley-Davidson Brampton.

“We are truly honoured to be representing such an iconic and historic brand,” said Francesco Policaro, of the Policaro Automotive Family. “The diversification into the motorcycle business with Harley-Davidson will allow us to offer our customers a broader range of products with the sale and after-sales experience they have come to expect from us.”

Each dealership will serve the existing community of motorcycle enthusiasts and Harley-Davidson fans in their respective area, showcasing the very best the legendary motorcycle brand has to offer. Policaro Harley-Davidson Oakville will service the cities of Oakville, Burlington, and Hamilton, while Policaro Harley-Davidson Brampton will become the centre for riders in Brampton, Caledon, and Orangeville. The Policaro Automotive Family is renowned for their customer service and dealership experience, and they look forward to creating new centres for the Harley-Davidson community to gather and grow.

Internationally recognized Harley-Davidson dealership designer Fresh Design Inc. is working closely with Francesco Policaro to establish a new dealership design and bring Policaro Harley-Davidson to life. The opportunity represents the design firm’s first Canadian build and an opportunity to create a one-of-a-kind Harley-Davidson experience.

“The dealerships will have similarities, but each will have its own unique design,” said Policaro. “We felt it was important to differentiate the two. We are very excited to get started and create a memorable customer experience for riders.”

Policaro Harley-Davidson Oakville will be ready to welcome enthusiasts this fall between Dorval Drive and Third Line along the QEW in Oakville. Construction of the flagship Policaro Harley-Davidson Brampton facility is scheduled to begin this fall in the Mayfield Auto Mall just off Highway 410.

For more information on Policaro Harley-Davidson Oakville and Policaro Harley-Davidson Brampton, please visit policaroharleydavidson.com.

About the Policaro Automotive Family
The Policaro Automotive Family employs 548 trained, motivated and inspired employees and is a world-class automotive retail group known for strong performance and industry-leading customer satisfaction. With eight franchises representing seven brands—Acura, BMW, Harley-Davidson, Lexus, Porsche, Honda, and Toyota—the group has been building and operating successful automotive dealerships around a single-minded dedication to customer service and the enduring belief in the value of strong relationships with customers, community and manufacturing partners.